MOVING CDC vaccinations to save teenagers' lives

Industry: Health care
Content: Digital creative

When the CDC sought to stop transmission of human papillomavirus (HPV) among sexually active teenagers, they knew it would be a delicate topic. HPV causes cancer and a vaccine can prevent it; however, teen sex is not an easy issue for parents to think about. We guided the CDC through tests of messaging among the key audience, mothers of teens. Result: 1 million YouTube video views … and concrete increases in U.S. vaccination rates.