BRINGING COHEN’S INTO BRIGHTER FOCUS

Industry: Fashion
Content: Experiential
When retailer Cohen’s Fashion Optical launched a new collection of eyewear, we built buzz on social media with an experiential party at a landmark Cohen’s store and nearby bar in Manhattan. An entire neighborhood was reintroduced to the revitalized brand. Result: Cohen’s saw a successful sales lift, and its story was picked up by a leading national fashion publication.