PINTEREST GIVES MARKETING DATA A HUG

Pinterest, the image-based social network with 100 million users, now lets marketers match their CRM data to the platform to improve targeting. Since users there are in the mood to shop —more than two-thirds of Pinterest ‘pins’ come from brand sites — this will accelerate the use of Pinterest as a direct-sales platform.

FACEBOOK LIVE IS BROADCAST MADE INTIMATE

Facebook Live is a new one-to-many video broadcasting tactic on social media, following on the heels of Meerkat and Periscope. It may succeed where others have stalled thanks to brands who like this new way to communicate with millions of Facebook fans. Just be real. It’s video of the second, built for authentic moments.