FACEBOOK LIVE IS BROADCAST MADE INTIMATE
Facebook Live is a new one-to-many video broadcasting tactic on social media, following on the heels of Meerkat and Periscope. It may succeed where others have stalled thanks to brands who like this new way to communicate with millions of Facebook fans. Just be real. It’s video of the second, built for authentic moments.
PINTEREST GIVES MARKETING DATA A HUG
Pinterest, the image-based social network with 100 million users, now lets marketers match their CRM data to the platform to improve targeting. Since users there are in the mood to shop —more than two-thirds of Pinterest ‘pins’ come from brand sites — this will accelerate the use of Pinterest as a direct-sales platform.
VIRTUAL REALITY IS GOING SOCIAL
Virtual reality gear — headsets, handsets, bodysuits and apps — is dropping in price and improving in quality. Facebook, Google and VCs are racing to invest in systems that merge our digital and physical worlds. The big surprise is all of this “VR” will revolutionize social networking.